Join our pioneering product innovation community today

Customer Backed Innovation (CBI) is a powerful force driving innovation in product development.

Our Vision – To propel customer-backed innovation, which leads to the timely delivery of new products designed around retail and healthcare needs.

The CBI group strives to bring together leaders in the retail and healthcare industries with technology innovators who share a common goal of driving change and delivering a vision for the future. This is a unique opportunity for technology service and solution providers to gain insights from end-users and refine their roadmap and product delivery.

Why Join

Retailers

CBI Thought Leadership program for retail offers you a direct gateway to some of the world's foremost innovators who are spearheading change and constantly seeking the next big thing to revolutionise the retail industry. Through CBI Thought Leadership, you can gain access to workshops, events, and webinars. As a leader and expert in the industry, your valuable insight, experience, and vision will be heard and contribute towards shaping the future of the retail landscape.

Healthcare

Join CBI's Thought Leadership Program for Healthcare and become part of a community of visionary innovators who are dedicated to enhancing patient care and achieving exceptional clinical outcomes through enhanced product design and development.

By joining this thought leadership group, you'll gain exclusive access to workshops, events, and webinars to help you shape the future of healthcare. Your valuable insights, experience, and vision will contribute to creating a better healthcare system for all. Don't miss this opportunity to be part of a community dedicated to making a difference in the healthcare industry.

Innovators

As an innovator in the retail or healthcare sector, you understand the significance of collaborating with your target audience to provide products that meet their expectations and elevate their user experience. The CBI thought leadership group comprises of numerous industry leaders from both retail and healthcare, who are devoted to delivering service enhancements and keen to partner with innovators seeking guidance on product roadmap development.

Interested in learning more?